Native ads are discussed on the latest podcast by Amy Porterfield.
Facebook gives preference to native ads because it wants to add value to it’s users.
Native ads are sponsored posts that contain content of interest to the audience.
This means you need to make your Facebook advertising useful content rather than pure sales messages.
Once the end user links through to your content, you have the chance to build leads through other techniques to capture email or link people through to purchase online.
Asking a question using townhall is a great example of native advertising.
Stimulating conversation, debate or asking for feedback and ideas can be interesting to your audience and leads to building up your email list and engagement.